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International Journal of Beauty Science and Technology

Volume 2, No. 2, 2018, pp 13-18
http://dx.doi.org/10.21742/ijbst.2018.2.2.03

Abstract



The Analysis on the Design of Nail Tip brands at Domestic Home-Shopping-Focusing on Nail Tip Brands of GS Shop, Hyundai, CJ, Lotte, and NS Home-Shopping



    Lee, Eun-Sil11, Kim, Eun-Sil2
    1Ph.D. Course, Dept. of Beauty Design & Science, Gwangju University
    2Professor, Dept. of Beauty Design & Science, Gwangju University
    1leskrddong72@naver.com, 2eskimok@gwangju.ac.kr

    Abstract

    The purpose of this study is to present the trend direction of the nail tip design by analyzing the design of the five brand nail tips distributed in the domestic home shopping.
    As a research method, we will look at the nail tip brands of GS Shop, Hyundai Home Shopping, CJ Home Shopping, Lotte Home Shopping, and NS Home Shopping, which distribute gel nail tips the most. We extracted five brand names of DIANAS Geltip, CORAL&FLOWER, NAIL's NAIL, DASHIN DIVA and KISS NEW YORK. A total of 587 nail tips extracted from five brands were analyzed in formative aspects such as patterns, colors and decoration. As a result of research, we can see that geometric patterns are commonly used most commonly in all five brands, and Diana Geltip uses R / Vp for color, but we can see that achromatic color is used in the overall brand. Also, decorations were different depending on the brand. Diana Geltip had studs, coral & flower, dying diva striped tapes, and NAIL'sNAIL had many stones.


 

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